Starting out in affiliate marketing can be an uphill task due to the need to select the most appropriate strategy and identify a suitable audience to succeed. Most beginners often end up frustrated and lose out on the opportunity to earn a decent income. However, there are simple strategies you can use to improve your affiliate sales.
Some tips for affiliate marketing include choosing a specific niche, creating timeless content, using exit-intent banners, hunting for new offers, and checking consumer feedback. You should also build your reputation, ask for commission increment, and produce high-quality, well-researched content.
Read on for detailed explanations on how you can apply these tricks for better sales.
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Choose a Specific Niche
Ever heard of the old-school phrase “Jack of all trades but master of none?” It would be unflattering to be one, right? That you can never be good at everything is not far from the truth.
By thinking that any popular niche is an attractive meal ticket, you’d be using the wrong approach to affiliate marketing.
We recommend that you steer clear of saturated, competitive niches. Ranking for your target keywords would be a burdensome task. Because of that, you may get little to no traffic. Also, market saturation implies lower commissions.
For that reason, you should choose a niche that you’re confident to talk about. Your ads should be relevant to that niche. This approach enables you to build credibility.
What do you think would happen if you promote tech products on a fashion blog? Chances are your readers won’t find the ads relevant—that is a recipe for disaster!
Pro Tip: It is advisable to narrow down to one traffic source, especially if you’re a beginner. Attempting to get traffic from several sources when you’re still a rookie increases your workload and does not guarantee higher affiliate sales.
This YouTube video explains how you can niche down in detail:
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Create Timeless Content
As an affiliate marketer, you should produce content that will offer your audience the same value in the next 6, 12, or 24 months as it does today. By doing that, you get to earn perpetually from content created months or years ago.
You can create timeless content by adding links to newer content on your older posts. When visitors find that some content is outdated, they simply click the links to updated content with the relevant information they need.
Use Exit-Intent Pop-Ups
As this article mentions, using exit-intent pop-up banners is the newest trick you can use to increase affiliate sales.
In case you haven’t heard of the term, exit-intent means a pop-up shows when a visitor leaves your site by clicking the close button. You should use the AIDA (attention, interest, desire, and action) framework to increase your audience’s chances of buying the affiliate products.
For better conversion rates, you should apply the following tips:
- Use social proof in pop-up banners.
- Create 2 to 3 variants of banners and test them.
Apply page-level targeting to display the banners on pages with higher conversion chances.
Hunt for New Offers
We have noticed that most new bloggers often copy other affiliate marketers’ offers. Although that strategy works, we recommend using a different approach—be the pioneer!
By that, we mean that you should stay updated, especially on new affiliate products, their uses, features, benefits, and cons. You should aim to be the first blogger to review new products. By doing that, you become the go-to person when customers need information about new products.
For higher affiliate sales, we recommend that you select top-selling products. You must be conversant with new trends to do that.
To access statistics about affiliate marketing products, you can use Google Trends. The tool is free, easy-to-use, and enables you to compare different products’ trends.
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Check Out Consumer Feedback
Understandably, your aim is to increase affiliate revenue. However, by focusing only on that, you miss out on critical aspects that will determine your earnings.
For instance, consumers may notice some flaws in the products you’re marketing.
Your blog may overemphasize the benefits or fail to discuss the products’ cons and how to resolve them due to bias. When users compare the information you provide with their experience with the products, they might consider you unauthentic.
Therefore, it is essential that you check out user feedback. Note down their compliments, complaints, and how they addressed these products’ limitations.
You can get such information from different forums, such as Reddit, Quora, and social media sites. When you incorporate such information from users, your content resonates with your audience.
However, we cannot overemphasize the need to highlight how to overcome the cons of the products you’re marketing—remember your aim!
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Ask for Commission Increment
What do you do when you realize your affiliate links have generated decent traffic for several months?
Once you’ve built good relations with your affiliate manager, you should negotiate for a commission increase. Your timing should be strategic—you should do that just before marketing a new product.
However, you should also demonstrate how you intend to improve your affiliate marketing strategy. For instance, you can inform the manager that you’ll be offering the following additional services in exchange for higher commissions:
- Video and audio content
- Shoutouts on social media
- Email blasts
Produce High-Quality Content
Your content’s quality is a significant determinant of your marketing performance. It would be counterproductive to follow all the previous tips and produce low-quality content but expect high earnings.
You must produce well-researched, properly formatted, and skimmable content to appeal to your audience. You should use tables and graphs to summarize information and enhance presentability. These tools will captivate your readers, reduce bounce rates, and increase their prospects buying the affiliate products.
You should also incorporate calls to action in your content. This video provides an in-depth explanation of the high-quality content creation process:
To recap, you can increase your affiliate marketing sales by:
- Niching down: Choose a niche you’re confident in to increase your chances of getting better rankings and traffic.
- Creating timeless content: Add links to updated content on older posts.
- Using exit-intent pop-ups: Ensure you use the AIDA framework.
- Hunting for new offers: Stay updated on new products.
- Checking out consumer feedback: Write content that resonates with them.
- Building your reputation: Your performance depends on consumer trust.
- Asking for commission increment: Ensure you add value to your services as well.
- Producing high-quality content: It must be well-researched.
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