Despite its potential for high returns, affiliate marketing is a highly competitive industry.
Competing with experienced affiliates with great authority can prove daunting, especially if you’re new to affiliate marketing.
But with the right strategies, you can get enough traffic and convert leads to sales, so how can you get traffic for affiliate marketing?
To get traffic for affiliate marketing, provide high-quality (and actionable) content. Guest posting on industry blogs is another great method. Social media marketing, paid advertising, and building an email list are also reliable ways to generate traffic.
Interested in learning or about generating traffic for affiliate marketing? Then you couldn’t be in a better place.
Read on as we break down the vital steps to driving high-quality traffic and generating sales.
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Produce High-Value Content
The highly competitive nature of the affiliate industry means you’ll be battling it out with thousands, if not millions, of other affiliates.
The best and surest way to stand out and establish yourself as an authority is to publish high-quality content consistently.
While there are several methods to generate traffic to a website, chances are they won’t work if not backed up by valuable content.
High-value content often gets discussed (in the comment section) and widely shared, which helps to boost the search engine rankings.
Granted, paid advertising will get you to appear top on the Search Engine Results Page (SERP); however, it is great content that will keep you there.
So it’s best to structure your content such that it does the following:
- Answers the questions or concerns your target audience is asking: Good content should always be intentional such that it answers questions that your audience might have. Luckily, you can use search engine results suggestions and social media searches to determine common questions asked by your audience.
- Incorporates actionable steps: In affiliate marketing, the main aim is to convert prospects into clients. The best way to get your target market to purchase products or services is to provide steps to follow. So, you should find organic ways to place your call to action. Remember, a call to action that sounds forceful rarely works. Aim to convince your readers that clicking on your suggestions is the surest way to solve their problems.
- Uses real-life examples and statistics: A good article is one that’s based on facts. Try as much as possible to use high-quality sources in your articles, as this will improve your overall Google rankings. You can also try using graphs and infographics to communicate better to your audience.
Guest blogging works in two ways. You can either guest blog on popular sites within your niche or allow others to guest post on your blog. Either way, your site will experience substantial growth through this technique.
When guest blogging on other sites, ensure your profile and byline link to your website and affiliate offers. Again, the content submitted to established sites within your niche should be of the highest quality.
Once your content is published on other blogs, you’ll gradually start attracting some of the readers to your blog.
On the other hand, when you allow others to guest post on your site, they’ll share and link their articles, which in turn exposes your affiliate offers and website to new audiences.
Use Email Marketing
Email marketing is a great (and proven) way to generate traffic and convert leads to sales. You can use your email list to communicate to your readers about new content, deals, and discounts. However, email marketing can easily backfire if you don’t post meaningful updates.
Building an email-list is anything but easy. You have to convince your clients there’s value in subscribing to the list. This means offering free tips, an e-book, bonuses, or any other offers you think would appeal to your target clients.
Be extra careful to check on your emailing frequency and the type of content you send to clients. This is because, due to its sensitivity, email marketing has little room for error. One insensitive or meaningless post can lead to hundreds of readers unsubscribing.
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Paid traffic is a reliable way to boost traffic to your site. However, starting with this method isn’t advisable since you’ll need a substantial amount, especially if you’re dealing with competitive keywords.
The major downside of this technique is that you’ll lose traffic once you stop paying for the ads. But it will work if you’ve got a pretty decent site with tons of great content.
If you decide to go the paid traffic way, be prepared with a substantial-enough marketing budget, more so if you want to drive long-term traffic to your site.
Social Media Marketing
Social media is the king of digital marketing, according to renowned digital marketer Neil Patel. No matter how effective you are at implementing other traffic driving strategies, you’ll still need social media to get an edge over competitors.
All digital marketing experts agree that social media is important in brand development, especially in giving affiliate sites the much-desired ‘authority’ and influence.
You can use social media marketing to appeal to a wider audience. Besides paying for a social media advertising campaign, you can also share your blogs, product reviews, and opinion posts on social media platforms.
When using social media, try as much as possible to post regularly. Readers love profiles that are active as they show commitment and expertise in a particular niche. You might also want to try participating in communities with a genuine need for your service or product.
During online discussions, look to provide solutions by answering questions honestly and informatively as opposed to directly marketing your product. However, you’ll need to ensure your profile links back to your affiliate offers or website for this technique to be effective.
Want The Ultimate Guide To Making 10k Per Month Online With Nothing But Your Social Media Profile? Check It Out Here
Be Ahead of Competition
As a highly competitive industry, you’ll need to provide a lot of value to stand out from other competitors. This means conducting extensive research and portraying yourself as an expert in the niche of interest.
Instead of regurgitating content from other websites, aim to go higher by providing additional information that clients would find useful. This means adding graphs, infographics, and tables where necessary, especially if doing so will help answer your client’s questions.
You’ll gradually transform into an authority and influencer in your niche if you publish informative articles regularly, respond to client comments and questions, and work on your on-site appearance. Therefore, aim to be as active as possible in your responses. Don’t leave any client question unanswered, especially as you’re starting out as an affiliate marketer.
Unfortunately, most inexperienced affiliate marketers focus more on generating traffic without working on the website itself. Check on factors such as loading speed, ability to load on both PC and mobiles and the site appearance.
While these factors won’t increase your traffic, they’ll help keep clients on-site, thus reducing the overall bounce rate and improving your Google rank. This means you’ll increase your chances of being listed on the SERP.
Driving high-quality traffic to your affiliate marketing website isn’t rocket science. However, you’ll need to be careful to follow the right procedures due to the industry’s highly competitive nature.
Try guest blogging on authority websites or even paying for ads to get noticed. Social media and email marketing are also great ways to boost traffic to your affiliate site.
However, when everything is said and done, you’ll need to provide informative, high-quality content on a consistent basis to establish yourself as an authority.
- Neil Patel: What Is Affiliate Marketing
- The Balance SM: Affiliate Marketing Traffic Generation Strategies
- Mailchimp: Search Engine Results Page
- Guestpost: Affiliate Links In Guest Posts
- Blog.Alexa: How To Find Competitor Keywords And Grow Your Traffic
- Business2community: How Infographics Improve Your Digital Marketing Plan