Affiliate marketing on Facebook is a lucrative business model. But before you jump onto Facebook and start trying to win profitable conversions, you need to understand how to implement an effective affiliate marketing strategy.
To do affiliate marketing on Facebook, just find a suitable product, create snackable content, and post at the right time to achieve success. Facebook will show your posts to millions of targeted users, which leaves you in a favorable position to make some sales.
In this post, I go over everything you need to know about Facebook affiliate marketing. It covers what it really is, the best products to sell, and how to get started. So, let’s dive right into the guide.
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Is Affiliate Marketing Allowed on Facebook?
You have probably heard the noise around posting affiliate links on social media platforms. Some people think selling on social media is ethically questionable, but Facebook does not. The platform allows users to include affiliate links in their posts.
Still, Facebook affiliate marketing is heavily regulated. You cannot spam everybody with your links and think it will work. The social media giant has a sophisticated algorithm that checks for links. They’ve also given admins the power to approve or disapprove posts in their groups.
So, what does that mean for affiliate marketers? You can post affiliate links on Facebook, but you need to be smart about it. Keep in mind that most users don’t come with the buyer’s intent to the platform. Being too sales-focused will put them off.
How Do I Become an Affiliate on Facebook?
The secret to succeeding on Facebook affiliate marketing is adding value or solving problems. You want people to hit the like button and even share your content. As a result, the Facebook algorithm will show the post to even more people. Being too salesy washes away your credibility, and that never ends well.
Here’s a game plan for launching your Facebook affiliate business:
Create a Fan Page
A Facebook Page works like a blog. The only difference is that you don’t have to go looking for traffic for your fan page. Facebook brings people to the page for free, but you have to put in the work.
You are probably wondering why I recommend creating a page over a group. It’s because managing groups can be tedious, and you need a page to run Facebook ads. The purpose of a fan page is to keep your audience informed about your latest content. Expect to see less engagement than what you would normally see in a group.
Join Relevant Facebook Group
Joining relevant Facebook groups is the fastest way of finding a targeted audience for your affiliate business. Use the search function to find groups, then ask to join. Some of them will charge to pin posts at the very top of the group. Others need to approve posts before they can go live, and the smaller ones have fewer restrictions. The idea is to join as many groups as you can.
Promote Your Posts
Running ads is probably the most profitable way of pushing links. You are paying Facebook to show your stuff to highly targeted users, which boosts visibility and sales. It will cost you money to run these ads, and you also need to take a course or two to make it work. Alternatively, hop on YouTube and watch a few videos to create and launch Facebook ads like a pro.
However, it’s worth noting that your ads might not get approved if you don’t have a website. So you might want to get a squeeze page that collects emails and preps visitors for the purchase.
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What Are the Best Affiliate Products to Sell?
Some people think affiliate marketing is saturated, and the little that’s left is on a downward spiral. But they couldn’t be more wrong. New technology and products keep popping all the time, and that means more opportunities for affiliate marketers.
Here are examples of products you could promote on Facebook:
Drones are becoming increasingly popular with consumers. While most countries have restrictions on flying UAVs, that has not stopped people from using them in agriculture, construction, and photography. Find a reputable manufacturer, then strike a deal to get started.
The home automation industry has taken off, with companies producing innovative devices that remind people they live in the 21st century. Smart speakers, smart hubs, and smart TVs are examples of such products, and they are flying off the shelves. You can cash in on this revolution by promoting these products.
3D printing has solved serious problems in fabrication and manufacturing. That makes these devices very useful to professionals as well as hobbyists. The best part? Many companies that produce these devices are actively looking for promoters. You might want to take this opportunity and run with it.
Wearable tech, especially those in the health niche, have become popular in recent years. Take smartwatches as an example. These devices can check the heart rate, calories burnt, blood pressure, among other metrics. While they are not 100% accurate, they present a nice way of staying on top of your health.
To succeed in this space, go with an established e-commerce site because they usually have various devices on offer. That will increase your chances of making sales as opposed to sticking to one manufacturer.
Kitchen Apparel and Equipment
Take a look around, and you’ll notice there’s a food joint at every corner. That means people will always be in the market for kitchen equipment. While most of these restaurants never make it past five years in operation, entrepreneurs are still trying to keep their toes in the restaurant business. You can take advantage of this interest by selling kitchen products.
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Can You Get Rich From Affiliate Marketing?
The short answer is yes. You can make lots of money with affiliate marketing, but it’s not easy. And the reason why it works is simple. Companies need a way to move their products without spending too much time finding buyers. And that’s where you come in. You bring in hot leads, convert them, and get a small cut. This is a bulletproof concept that will work for many years to come.
Nerdwallet is a great example of a successful affiliate website. It is essentially a review site for financial products that posts genuinely useful content. Jake Gibson and his co-founder Tim Chen started Nerdwallet nine years ago after realizing there wasn’t much transparency in personal finance. Now they have grown it to an authority site in the finance niche, selling loans, financial tools, and other related products.
The Bottom Line
Promoting affiliate products on Facebook is one of the easiest ways to earn passive income online. But that does not mean it’s a get-rich-overnight scheme. You need to spend a lot of time building the business organically or use lots of money to promote your links.
These are the basic steps to making the business work:
1. Create a Facebook fan page
2. Join relevant Facebook groups
3. Post relevant content consistently
4. Don’t be too salesy, especially in the beginning
5. Run Facebook ads
If you get everything right, you will be making money in your sleep in no time. Just remember that quality content keeps the readers happy, and Google rewards you for it.